

Faalyat and Milan-Listed Casta Diva Group Sign Historic MOU to Pioneer "Experience Architecture" Across the GCC
MANAMA, KINGDOM OF BAHRAIN – June 2, 2026 – In a milestone achievement that marks a definitive transformation in the regional entertainment landscape, Bahrain-based multi-dimensional experience group Faalyat W.L.L. today formally executed a strategic Memorandum of Understanding (MOU) with Milan-listed multinational live communication titan Casta Diva Group S.p.A. (CDG).
The high-profile signing ceremony, held at Cipriani Bahrain, represents a critical leap to a global scale for Faalyat, exponentially scaling its capacity to capture the booming luxury entertainment, hospitality, and mega-event sectors across Bahrain, Saudi Arabia, the UAE, and Qatar.
The landmark event was held under the patronage and in the distinguished presence of His Excellency Andrea Catalano, Ambassador of the Italian Republic to the Kingdom of Bahrain, alongside high-ranking government dignitaries including HE. Sara Buhiji, CEO of the Bahrain Tourism and Exhibitions Authority (BTEA) and Chairman of Exhibition World Bahrain (EWB).
This mutual partnership directly advances the Kingdom of Bahrain’s Economic Vision by positioning the nation as a regional hub for sophisticated, large-format sensory architecture and international intellectual property (IP) injection. By establishing a collaborative framework for joint project funding, asset cross-selling, and regional scaling, the alliance creates immediate commercial opportunities to jointly bid for and execute complex, tier-one public tenders and stadium-sized corporate takeovers across the GCC.
The synergy bridges Faalyat’s localized relationship capital, regional infrastructure, and structural physical precision with Casta Diva Group’s world-class network of global creative talent, high-end video production assets, and renowned entertainment properties, such as Europe’s iconic jazz brand, Blue Note Milano.
The strategic alignment comes directly on the heels of Faalyat entering a new era of validated global dominance. Last month, Faalyat achieved an exceptional milestone at the 16th Global Eventex Awards, sweeping four major international honors—including two Gold awards for Projection Mapping and Ceremony, Silver for Content Production, and Bronze for Event Design—for its masterful execution of the prestigious Bahrain Asian Youth Games 2025.
This historic success at the world’s premier event marketing awards provides an absolute proof of concept for global partners and sovereign entities. It firmly validates Faalyat as an elite institutional force possessing a flawless track record in delivering mega-scale, award-winning phygital spectacles with unmatched technical precision under high-stakes conditions.
Under the terms of the binding framework, the two entities will collaborate on a case-by-case basis to deliver seamless, "turnkey" 360-degree experiences where the hand that dreams the story is the same hand that engineers the environment.
Depending on the specific scope, mega-projects will be deployed through highly synchronized co-branded or private-label models, seamlessly merging Faalyat’s vertical operational control and in-house manufacturing capabilities with CDG’s boundary-pushing narrative world-building. This approach completely eliminates the fragmentation gap traditional agencies face when outsourcing infrastructure, production, and digital layers to separate vendors.
Commenting on the historic signing, Mrs. Amal Almurbati, Chief Executive Officer of Lifestyle Enterprises W.L.L. and Faalyat Board Member stated: "Today marks a profound evolution for Lifestyle Enterprises and our premier experience arm, Faalyat, as we transition from orchestrating localized moments to engineering global-scale worlds. Finding the right strategic alliance with a publicly traded multinational powerhouse like Casta Diva Group sets a new global benchmark for what an experience ecosystem can deliver.
This landmark milestone belongs entirely to the exceptional team at Faalyat. It is their tireless dedication and visionary execution that recently earned us a historic four-award sweep at the 16th Global Eventex Awards for the Bahrain Asian Youth Games 2025, proving to the market that our capabilities are vertically integrated, visually unbound, and globally competitive.
Commenting from his side, Mr. Andrea De Micheli, CEO, Casta Diva Group said: "The GCC region is currently home to the world’s most ambitious entertainment and cultural deployments. To capture this market meaningfully, we required a partner with a deep, trusted VVIP footprint and uncompromised physical build precision.
Faalyat’s unmatched mastery in developing luxury cultural spaces and high-performance environments makes them the ideal regional representative for our proprietary event formats and live communication assets. Together, we look forward to driving high-impact economic value into the Bahraini economy and expanding our joint footprints across the wider Gulf region."
About Faalyat W.L.L.
Established in 2015, Faalyat is a premier multi-dimensional experience architecture group headquartered in the Kingdom of Bahrain, with expanding regional offices in Dubai and the Kingdom of Saudi Arabia (KSA). Specializing in VVIP ceremonies, high-end retail and hospitality fit-outs, and stadium-scale cultural installations, Faalyat houses creative direction, complex project engineering, and artisanal large-format printing under a single vertically integrated ecosystem.
About Casta Diva Group S.p.A.
Listed on the Milan Stock Exchange (ticker: CDG), Casta Diva Group is a multinational live communication powerhouse and creative content production giant operating across four continents with 14 global offices, including Milan, Riyadh, Los Angeles, Dubai, and Prague. Outperforming international industry baselines with a Value of Production of €111.3M, the group acts as the master-planner for premier luxury houses, including Ferrari, Bulgari, Maserati, and Moncler, and owns prominent global hospitality properties, including Blue Note Milano.
Media Contact & Wire Inquiries: Ms. May Marzooq
GM Creative Hub
Faalyat W.L.L. / Lifestyle Enterprises W.L.L.
Email: m.marzooq@lifestyleenterprises.bh
Mobile: +973 36359000